Our vision is to create an informational, professional, and practical publication that will serve as an important source for up-to-date information in all subject areas within the insurance industry. We aim to provide access to a large and varied collection of articles that focus on insurance industry professionals, updating them with current trends and hot topics within the industry.

The journal’s audience is an inclusive community of risk and insurance professionals who shape the future of the industry. CPCU Society members represent varied insurance segments, including agent-broker, claims, international, loss control, personal lines, reinsurance, underwriting and more.

To ensure that you will attract the target audience for your article, you may want to consider the following questions when drafting your article or submitting a topic idea:

• Is the information and/or topic current and relevant?
• Will the information and/or topic provide value to the target audience?
• Is the subject matter at the appropriate level of understanding for the audience?
• In what format would the information be best presented (e.g., feature article, straight news article, Q&A)?

Authors should:

• Write for a highly diverse audience – people of many different nationalities, cultures, religions and political views
• Take care when considering humor or sarcasm and use sparingly
• Adopt a professional, neutral perspective and explore multiple sides of politically weighted topics rather than advocate a position

View this public past issue of Insights for an example: Insights Winter 2021

The CPCU View and Committee Corner are usually much shorter in length compared to technical articles featured in the issue (1-2 pages) and tend to be more personal or Committee focused. They can take on the format of a short article or an interview/Q&A. The CPCU View is usually a personal, firsthand account from fellow CPCU Society members on a variety of topics. The Committee Corner usually spotlights a CPCU Society Committee’s efforts, accomplishments, news, or a particular subject they wish to share with Insights readers.

Through topics that are of interest to Society members, the professional journal will share articles that deepen members’ knowledge and help advance their careers. Examples of effective article categories include these:

• Topics and Trends—providing information on hot topics and trends (e.g., What You Need to Know About Hurricane and Windstorm Deductibles, Using Drones to Inspect Roofs)
• Solve a Problem—providing tips on issues that likely interest or perplex insurance professionals (e.g., The Five Things Every Property Adjuster Should Know, Five Tips to Enhance Your Career)
• “How to” Guidance—providing step-by-step instruction that helps insurance professionals be most effective (e.g., How to Add Business Interruption Coverage for Vehicles and Mobile Equipment)

Below are examples of article topics we tend to include in Insights:

If you have an article idea you would like us to consider for an upcoming issue of Insights, please check out our article submission guidelines then complete our Article Idea Submission Form (also located on our Insights webpage and under the Volunteer tab on INteract). Our Publications Committee and editorial team can help you turn your idea or previously written paper into a published Insights article! We are happy to guide and assist you throughout the process and connect you with collaborators.

Your article does not have to be in its final draft before you submit to Insights. Our Publications Committee and editorial staff will walk you through any revisions to help you get your article ready for publication.

If this is an original article that has not been published elsewhere, you can send it to our Publications Inbox at cpcupublications@cpcusociety.org .

If you would like us to consider an article that has previously been published elsewhere, it will be considered a reprint. We are able to reprint your article as long as we receive permission. Please note, original articles are generally preferred, with reprints considered on a case by case basis.

Articles will be published and copyrighted in Insights as part of a collective work by The Institutes CPCU Society. If your article is selected, you will be asked to complete a release form.

Authors retain copyright of individual, wholly original articles and may reprint or repurpose their article following the publication, delivery and receipt of Insights to CPCU Society members and other recipients. The following attribution must be included:

This article was originally published in the [EDITION AND YEAR] issue of Insights: A Professional Journal by the CPCU Society and is shared with permission from The Institutes CPCU Society. All rights reserved. www.CPCUSociety.org.

If the material you wish to reuse from another source is less than one paragraph, a citation can be used. Authors are requested to use a maximum of 10 citation footnotes (fewer is preferred).

To determine whether material should be attributed, a citation is necessary for facts that are not considered common knowledge, whether the material is directly quoted, summarized, or paraphrased.

If it is unclear whether a piece of information is considered common knowledge by these standards, an author may wish to play it safe and cite the information’s source. Depending on the source, a citation should include author, title, publication (if periodical) or publisher (if book), date of publication, and page number of the cited material. Citations of material from websites should include author, title, and date of article (if available); website title and URL; and the date the author accessed the information. For examples and further guidance, please see www.citefast.com.

Once an article has been submitted, it is passed along to the Publications Committee for scoring. If your article scores well with the Committee and the Committee and Society staff decide it would be a good fit for an upcoming issue, then you will be notified via e-mail. We accept articles on a rolling basis as well, so if your article is accepted, it will either be featured in the latest upcoming issue release, or it will be featured in an issue in the near future. Your acceptance e-mail will specify.

If you are ready to submit an article, you can send it to our Publications Inbox at cpcupublications@cpcusociety.org. It will then be passed along to the committee for scoring.

You will be notified that your article has not been accepted for the current issue with some notes from the committee to assist you with your resubmission. We accept articles on a rolling basis and if your article is not ready for the current issue, it could potentially be revised and added to a future issue.

You will be notified via e-mail that your article has been accepted for the upcoming issue, and you will be asked to complete our release form. Our editorial team will then follow up with you to work with you on your article to get it ready for publication. Once the issue is released, you will be e-mailed a PDF of your article as it appears in the issue with our attribution language if you wish to share it within your networks. If you provided their information in your release form, your employer will also receive a similar e-mail with your article PDF and attribution language notifying them that you have been published in the latest issue of Insights. You will also be mailed a hard copy of the issue you are featured in at the address you provided in your release form.

If your article is selected, you will be asked to provide a professional headshot photo and a 50-word bio as part of the release form.