Renter Nation: P&C and Life Insurance Trends
Presenters: Zack Nagel, Scott Learn, and Marisol Schulte, CPCU, AIC
Aug. 25, at 2 p.m. ET
As home price appreciation since the Great Recession has far outpaced growth in household income, many consumers, particularly those under 45, find themselves increasingly distanced from the opportunity to realize the dream of homeownership. This shift is reshaping renter versus homeowner dynamics: renter profiles are becoming older and increasingly preferred compared to the transactional renters of the past.
Importantly, delayed homeownership does not necessarily mean delayed protection needs, as many renters are reaching traditional milestones associated with life insurance demand, including marriage, parenthood, income growth, and long-term financial obligations.
In this session, we will examine the economic factors behind this trend and the evolving renter demographic. We will also highlight strategies insurers across personal, commercial, and life lines can use to address renters' broader protection needs, improve engagement with underserved consumer segments, and capture growth opportunities through key life-stage transitions.
Key Takeaways:
- Identify the key macroeconomic indicators driving reduced millennial homeownership in the U.S.
- Compare shifting homeowner versus renter demographic and risk profiles.
- Apply strategies P&C and life insurers can use to engage an older and increasingly preferred renter population, address evolving protection needs, and maximize growth opportunities tied to major life events and transitions.
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