Social "ME"dia-Part 2

Sep 20

Social "ME"dia-Part 2

Sep 20 2018 - Sep 20 2018

As a CPCU Society member, you can access this webinar.

Free for members + 1 auto-reported CE for CPCUs credit!

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Social “ME”dia—Part 2

Thursday, September 20 2018  2:00 pm Eastern

Presented by the International Insurance Interest Group

What it’s about:
This webinar is a follow-up to the Social "ME"dia webinar offered in March 2018 and provides concrete examples of how to build your personal brand using the most popular social media platforms. Principles for creating and enhancing your personal brand will be shared along with sample social media posts to illustrate how to apply those concepts. By following the guidelines provided in this webinar, participants will gain knowledge and confidence in using social media tools to further develop their personal brand to achieve career success and reflect positively on their employer.

At the end of this webinar, the active attendee will understand:

  • Why proactively shaping your personal brand is critical to long-term career success
  • Fundamental principles to help build a personal brand using popular social media platforms
  • How to apply principles themselves through the use of specific examples

Who should attend:
Attendees who have some awareness and knowledge of the most popular social media platforms and wish to make better use of these tools to further their career goals as well as communicate a positive impression of their employer with external audiences would benefit from attending this webinar.


Individual Pricing:
CPCU Society members: FREE
Nonmembers: $79

Group Pricing (Unlimited Participants at One Location):
CPCU Society members: FREE
Nonmembers: $189

Non-CPCU Society Members: To purchase this recorded webinar, please contact

Continuing Education for CPCUs

CPCUs who attend will be awarded one credit hour towards the CE for CPCUs program. Learn more about Continuing Education for CPCUs here.


Sponsor a Webinar

Attach your brand to cutting edge educational webinars presented by the leading experts in the industry and promoted to over 20,000 CPCU Society members each month. For more information or to sponsor this webinar, please contact: Pete Howard, or (484) 831-9025


Abi Potter Clough, MBA, CPCU, API

Abi Potter Clough is a senior business procedures consultant for MetLife, leading claims customer communications in digital and legacy media. She earned her CPCU in 2013 and her MBA in International Business in 2012. Abi is the Chair of the International Insurance Interest Group, and also serves as a member of the International Ambassador Committee. In addition to her CPCU and MBA, Abi holds the API, AIC-M, AIM, AIS, and AINS designations.




Rob Galbraith, CPCU, CLU, ChFC

Rob Galbraith is a Director of Underwriting for Property & Casualty at USAA.  He has over 18 years of experience in the financial services industry in a variety of positions with USAA, Smith Barney, and the Federal Reserve Board.  He holds a master's of science in insurance management from Boston University and a bachelor of arts in economics from Michigan State University.  Rob earned his CPCU designation in 2003 and was recently elected to serve as a national director on the CPCU Society Leadership Council.  He also holds the CLU and ChFC designations.




Bruce Hicks, CPCU

Bruce Hicks is a senior editor, Technical and Educational Products Division, for Rough Notes Company, Inc., where he edits and writes PF&M, a property-casualty forms-analysis reference guide. Hicks has served as a personal lines underwriter for several companies. Currently serving on the International Insurance Interest Group Committee, Hicks has been the research committee chair and public relations chair for the CPCU Society Central Indiana Chapter; has served on the CPCU Society Information Technology Interest Group Committee, the Excess/Surplus/Specialty Lines Interest Group Committee, and the Diversity Committee; and is a past member of the CPCU Society Board of Directors (now the CPCU Society Leadership Council). He has earned the CPCU and CLU designations.

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Webinars count for 1 hour of CE for CPCUs credit. Your credit will be automatically reported with your registration for a live webinar. You can also earn CE for CPCUs credit by viewing recorded webinars though the Knowledge Center. All webinars watched in the Knowledge Center will be automatically reported for 1 credit.

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At this time none of the webinars are approved for CE in any state.


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