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Program Activity Suggestions
Business Ethics and Leadership
Building Trust in the Age of Trust-Busters
Excellence through Ethics and Values
Ethics Case Studies
Ethics in Insurance Marketing
Ethics—An Attitude You Can Live With
Ethics Considerations
Ethics: Making the Tough Decisions
Ethics Quiz
Ethics to a "T"—Trust and Truth
Ethical Decision-Making
Ethical Values
Street-Level Ethics Workshop
Ethical Barometer Exercise
Using the Society’s Code of Ethics
What Is Ethics?
2009 Chapter Activities
2009 Chapter Winner
Place an Ethics Ad
Submit Your Activity Form

Ethics to a "T"—Trust and Truth


This program explores the meaning of trust and how it differs from truth. Attendees will learn that trust is based on faith and belief while truth is based on facts. This is an interactive program using case studies to demonstrate how trust can be broken and what it takes to repair it. By attending this program, attendees will learn:

  • The difference between trust and truth

  • The value of truth in formulating authentic relationships

  • What it takes to build trust

Please download the following program materials:


Please note: These materials are available for use by CPCU Society members only. All nonmember use is strictly prohibited without the written approval from the CPCU Society. Please contact John Kelly, CPCU for further information.