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You are here: HomeAbout the CPCU SocietyEthicsEthics Awareness MonthProgram Activity SuggestionsEthics to a "T"—Trust and Truth

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Program Activity Suggestions 
  Building Trust in the Age of Trust-Busters
  Excellence through Ethics and Values
  Ethics Case Studies
  Ethics in Insurance Marketing
  Ethics—An Attitude You Can Live With
  Ethics Considerations 
  Ethics: Building Strength
  Ethics: Making the Tough Decisions
  Ethics Quiz
  Ethics to a "T"—Trust and Truth
  Ethical Decision-Making
  Ethical Values
  Street-Level Ethics Workshop
  Ethical Barometer Exercise
  Using the Society’s Code of Ethics
  What Is Ethics?
2009 Chapter Activities
2009 Chapter Winner
Place an Ethics Ad

Ethics to a "T"—Trust and Truth


This program explores the meaning of trust and how it differs from truth. Attendees will learn that trust is based on faith and belief while truth is based on facts. This is an interactive program using case studies to demonstrate how trust can be broken and what it takes to repair it. By attending this program, attendees will learn:

  • The difference between trust and truth

  • The value of truth in formulating authentic relationships

  • What it takes to build trust

Please download the following program materials:


Please note: These materials are available for use by CPCU Society members only. All nonmember use is strictly prohibited without the written approval from the CPCU Society. Please contact John Kelly, CPCU for further information.