Strategic Brand Thinking—
For the Entrepreneurial Insurance Professional
Are you thinking about the big ideas of "brand" and "strategy" and how they apply to your insurance business, responsibilities, and career? If so, then this course will help you "think" more clearly about the merger of these powerful subjects, to actively participate and influence the thinking of others in designing a brand strategy that works in the new insurance economy. Based on research by leading experts in corporate strategy and branding, you will learn new ways to create innovative strategies that build and leverage brand value, including the "brand value" of your CPCU designation. Facilitated by a leading expert in strategy and branding, you will apply powerful concepts, principles, and processes to real business situations.