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Spread the Word Tips
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It’s
time to “Spread the Word!” about your CPCU designation!
These tips will help you increase awareness of your designation
and launch your participation in the “Spread the Word!” campaign.
Don’t forget—by “Spreading the Word!” you are increasing
awareness of the attributes of your CPCU designation—commitment to
ethics, relevant insurance experience, and practical insurance knowledge.
Being a CPCU sets you apart in the P/C insurance industry!
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Include
“CPCU” after your name. Use
your CPCU letters after your name in all business correspondence—it
is an official part of your name! This is a simple way to let others know
you are a CPCU. Remember to update your business card to include your CPCU
designation. |
TIP
Use technology to “Spread the Word!” with CPCU CD-ROMs. The
CPCU CD-ROM includes a brief presentation about the value of the CPCU designation.
See your free enclosed sample. This tool is great for presentations or include
a copy in mailings. Send an e-mail to visibility@cpcusociety.org
for more information on how to order a supply of CPCU CD-ROMs. |
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Write a message
about CPCU in your e-mail signature. Update your e-mail signature
with a quick note about your CPCU designation. Consider listing one of
the following messages after your contact information, or create your
own:
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Ask me about my
CPCU designation!
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I just earned
my CPCU designation—visit www.cpcusociety.org
to learn more about it!
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Want to learn
more about my CPCU designation? Visit www.cpcusociety.org.
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What’s a
CPCU? Visit www.cpcusociety.org
to find out!
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CPCU—delivering
insurance excellence: ethics, experience, and education
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Hand out CPCU
pocket cards or “Why Choose a CPCU?” brochures—two FREE “Spread
the Word!” resources for Society members! These attractive, easy-to-use
communications tools include background information about the value of the
CPCU designation. See the samples enclosed in this kit. Include these free
“Spread the Word!” tools in mailings, hand a CPCU pocket card
out with your business card, leave some on your desk, or keep a supply handy
for impromptu discussions about CPCU. Order a supply by calling Mary Drager,
(800) 932-CPCU, ext. 2752, or send an e-mail to Mary Drager.
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Use the “Spread
the Word!” luggage tag. Look inside this kit for your “Spread
the Word!” luggage tag, a great way to initiate conversations about
CPCU. Slip in your business card and use it when you travel, or attach it
to your briefcase or laptop bag. Some Society members even use the tag as
a badge carrier at their workplace. |
TIP
Talk About CPCU. There is no easier way to “Spread the Word!”
than to talk about the value of the CPCU designation. Educate people in
your professional world—your employer, clients, and co-workers. In
addition, talk to friends, neighbors, and family members. Everyone can benefit
from knowing what your CPCU designation is all about: education, ethics,
and experience. |
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