Visibility Tools
The “Spread the Word!” campaign encourages all CPCUs to talk about the value of the CPCU designation. Below are some ideas to help you create your own plan for “Spreading the Word!”. (Each one of the files below is a pdf file.)

• E-mail Letter
• Printed Word
• Talking Points
• Visibility Checklist

CPCU Society Window Decals
Honk If You're a CPCU!
The Society's trendiest “Spread the Word!” tool—a window decal featuring the Society’s logo—is now available. You can place the decal on your car or office windows. Order yours today by contacting visibility@cpcusociety.org or calling Stephen Young at (800) 932-2728, ext. 2738.

CPCU Pocket Cards
It is inevitable that you will meet someone who just doesn't know much about the CPCU designation, or has never heard of it. Why not take advantage of this and educate them? Hand out CPCU pocket cards, small cards the size of your business card that describe the value of the CPCU designation. You can even include it in outgoing mail to anyone who is not in the insurance industry: entities that request certificates, attorneys, financial institutions, and other professionals. To request a supply, e-mail Mary Drager or call (800) 932-2728, ext. 2726.

“Why Choose a CPCU?” Brochures
Members can request copies of the redesigned and updated “Why Choose a CPCU?” brochure, free of charge. To place an order, e-mail Mary Drager or call (800) 932-2728, ext. 2726.

CPCU Society Stickers
Place your order today for these distinctive new stickers, featuring the Society's logo and a “quick pitch” about the CPCU designation. Attach them to your business cards, envelopes, and other materials. To place an order, e-mail Mary Drager or call (800) 932-2728, ext. 2726.

CPCU Mentions in the Press
From time to time, CPCUs and Society activities are highlighted in the press. These articles can be used as handy tools to give to customers, clients, prospects, employers, or even a friend or neighbor looking for information on a particular issue. If you would like a copy of one of the articles listed below, e-mail Stephen Young or call (800) 932-2728, ext. 2738.

Press Releases
The CPCU Society uses press releases to keep the media informed of upcoming Society events, member activities, symposia and seminars, consumer information, and more. Use these releases as a tool to share information on a particular topic of interest. Perhaps you would like to share details about the Annual Meeting with your company, or maybe you want to give a neighbor some consumer tips. You may even want to ask your PR chairman if localizing a national Society release would be worthwhile for your market. Visit the CPCU Society’s Press Room site to view releases. New releases are posted frequently, so check back to see the latest.

Two new “stump” speeches are available to help you “Spread the Word!” in important ways.

“Why Become A CPCU?” is another tool in our arsenal of resources promoting the designation among our present — and even future — industry peers.  It offers a roadmap to obtaining the designation and outlines the advantages of being a CPCU and of becoming a sustaining active member of our Society.  Let it help you add new blood to your chapter!

“Why Choose A CPCU?” is intended for any general audience.  It emphasizes the integrity and competence of CPCUs — surely a most welcome message for any gathering of financial services consumers!  And since we’re not as well known as other professional designations, this speech can help us catch up.