CPCU Society: Visibility Tools


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	Visibility Spotlight
	Visibility Tools
	Top Ten Reasons
	Stake Your Claim Map!
	New Designee Promotion
	"Spread the Word!" Hall of Fame
	"Spread the Word!" Tips
	"Defining Success" Ad Campaign
	Tell-A-Friend About CPCU!
	AM "Spread the Word!" Feedback

New! Visibility Tool

James L. Britt, CPCU, the 2007-2008 CPCU Society president, authored the “Executive Insights” article that was published in the January 22, 2008 issue of National Underwriter.

The article focuses on a growing industry concern regarding the development of new talent to fill the boomer retirement void. It addresses the advantages that the CPCU experience, including CPCU Society membership, provides insurance professionals and the industry at large.

Download this new tool (pdf) and share it among your colleagues, your employer, and others in our community. Use it at your next I-Day or at any professional meeting to “Spread the Word” regarding the CPCU value.

Your feedback is welcomed, so please e-mail CPCU Visibility.

Visibility Tools
The “Spread the Word!” campaign encourages all CPCUs to talk about the value of the CPCU designation. Below are some ideas to help you create your own plan for “Spreading the Word!”. (Each one of the files below is a pdf file.)

CPCU Society Window Decals
Beep . . . If You're a CPCU!
The Society's newest “Spread the Word!” tool—a window decal featuring the Society’s logo—is now available. You can place the decal on your car or office windows. Order yours today by contacting visibility@cpcusociety.org or calling Stephen Young at (800) 932-2728, ext. 2738.

CPCU Pocket Cards
It is inevitable that you will meet someone who just doesn't know much about the CPCU designation, or has never heard of it. Why not take advantage of this and educate them? Hand out CPCU pocket cards, small cards the size of your business card that describe the value of the CPCU designation. You can even include it in outgoing mail to anyone who is not in the insurance industry: entities that request certificates, attorneys, financial institutions, and other professionals. To request a supply, e-mail Mary Drager or call (800) 932-2728, ext. 2752.

CPCU CD-ROMs
CD-ROMs on “CPCUs: The Smart Choice in Property and Casualty Insurance” are available! Filled with quick facts about the designation and the Society, these business card-sized CD-ROMs serve as excellent “Spread the Word!” tools that you can give to your customers, potential customers, employer, and the general public. To request a supply, e-mail Mary Drager or call (800) 932-2728, ext. 2752.

“Why Choose a CPCU?” Brochures
Members can request copies of the redesigned and updated “Why Choose a CPCU?” brochure, free of charge. To place an order, e-mail Mary Drager or call (800) 932-2728, ext. 2752.

CPCU Society Stickers
Place your order today for these distinctive new stickers, featuring the Society's logo and a “quick pitch” about the CPCU designation. Attach them to your business cards, envelopes, and other materials. To place an order, e-mail Mary Drager or call (800) 932-2728, ext. 2752.

CPCU Mentions in the Press
From time to time, CPCUs and Society activities are highlighted in the press. These articles can be used as handy tools to give to customers, clients, prospects, employers, or even a friend or neighbor looking for information on a particular issue. If you would like a copy of one of the articles listed below, e-mail Stephen Young or call (800) 932-2728, ext. 2738.

American Agent and Broker—September 2006—“A Conversation with the New CPCU Society President,” by George Williams, CPCU. In the article, Betsey L. Brewer, CPCU, the Society’s 2006-2007 president, talks about how she became involved with the CPCU program, how being a member of the CPCU Society has benefited her, and her chief objectives as the Society’s new president.
Business Insurance—October 9, 2006—“Women to Watch” list on which Millicent W. Workman, CPCU, CPIW, the Society’s immediate past president, and six other CPCUs were featured. The magazine selected 80 women based on criteria including recent professional achievement, influence on the marketplace, and contributions to the advancement of women in business.
Agenda (Latin American Agents Association magazine) —April 2006 —“How Does ‘Alphabet Soup’ Help Your Business and Professional Growth?” Millicent W. Workman, CPCU, CPIW, interviewed about the history of the CPCU designation, what it takes to obtain the CPCU designation, and the importance of the CPCU to today’s insurance professional and the industry.

Press Releases
The CPCU Society uses press releases to keep the media informed of upcoming Society events, member activities, symposia and seminars, consumer information, and more. Use these releases as a tool to share information on a particular topic of interest. Perhaps you would like to share details about the Annual Meeting with your company, or maybe you want to give a neighbor some consumer tips. You may even want to ask your PR chairman if localizing a national Society release would be worthwhile for your market. Visit the CPCU Society’s Press Room site to view releases. New releases are posted frequently, so check back to see the latest.