Cathy J. Hampton, CPCU, CIC, CRM, a risk management account executive with Moreton & Company in Salt Lake City, Utah, made the most out of chapter gifts to supporters and members. “When I was Utah Chapter president last year, we gave journals imprinted with the CPCU Society and Utah Chapter logos as gifts to our annual charity golf tournament participants,” said Hampton.

“We hoped that people would see them and ask about the CPCU designation and the Society. I have had several people ask me what my designation stands for, and I thought it would be beneficial to provide CPCUs with something that would spark that kind of interest. Two different bookmark styles were printed,” Hampton explained.

“Each bookmark had the CPCU Society logo and website along with the Utah Chapter’s name and website on the front. On the back of one was the question ‘How do you recognize a CPCU?’ and on the other, ‘What is a CPCU?’ A list of corresponding responses was also given.”

The chapter then began distributing the bookmarks more widely. “We always left a stack out at our monthly meetings and events so that our members could take a few to pass around at their offices and during professional gatherings,” she said. “The bookmarks were inexpensive, practical and handy conversation starters.”

Hampton is a strong believer in visibility efforts. “Grassroots efforts are vital to promoting CPCU, and a lot of it falls to chapter and Society leaders and their support of continuing education and encouragement of young professionals to join our ranks,” shared Hampton. “Our chapter is trying to make a difference by bringing education and networking to our members and the insurance community.”