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| Tuesday, September 9 |
1:30 – 3:30 p.m. |
| Smart Questions: The Keys to Sales Success |
Today's clients are more knowledgeable, busier and overloaded with so much information than in the past. In order to stay successful in the field, smart salespeople must change their selling style from telling to asking. This course will help participants understand and change their strategies for working with modern-day consumers.
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Dorothy Leeds is a speaker, sales trainer, coach, and best-selling author. She has written 12 books, including PowerSpeak, Smart Questions: The Essential Strategy for Successful Managers, and The 7 Powers of Questions. She also authored a two-year column for National Underwriter.
Leeds's clients include IBM, Pfizer, State Farm, Merrill Lynch, and Verizon. She has also appeared on numerous news programs. Leeds holds an M.A. from Columbia University.
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