This seminar will address issues that may arise as insurance professionals communicate with a diverse population in sales and insurance. Attendees will examine various scenarios that may occur as they interact with persons of differing racial, cultural and ethnic backgrounds. Topics will include how one's response may be received and interpreted by the recipient. Participants will develop an awareness of diversity issues that, when addressed, leads to personal enrichment and competitive advantage. Insurance professionals who are in direct contact with consumers and users of insurance products will gain valuable insights at this seminar.

Elise M. Farnham, CPCU, ARM, AIM, CPIW, is president of Illumine Consulting, a firm serving the risk management and insurance communities. She began her career in 1973 with Crawford & Company, and became its first female claims branch manager. She is a member of the CPCU Society, and has served on the Board of Governors and various committees and task forces. She is a member of the American Institutes' Associate in Risk Management Advisory Board. Farnham is past president of the National Association of Insurance Women, and currently serves on the Board of the Insurance Professionals of Atlanta. She has been named Insurance Woman of Atlanta, and National Claims Professional of the Year. Her articles have been published in Business Insurance, Claims magazine, CPCU Society's Claims Interest Group Quarterly, and other publications.

Andre Urena
Latin American Agents Association

Roosevelt Haywood III
Haywood and Fleming Associates

Developed by the Claims Interest Group