You are here: HomeAbout the CPCU SocietyEthicsEthics Awareness Month2008 Activity SuggestionsEthics in Insurance Marketing
Printer Friendly
Up to parent pages...
2008 Activity Suggestions 
  Excellence through Ethics and Values
  Ethics Case Studies
  Ethics in Insurance Marketing
  Ethics—An Attitude You Can Live With
  Ethics Considerations 
  Ethics: Building Strength
  Ethics: Making the Tough Decisions
  Ethics Quiz
  Ethics to a "T"—Trust and Truth
  Ethical Decision-Making
  Ethical Values
  Ethical Barometer Exercise
  Street-Level Ethics Workshop
  Using the Society’s Code of Ethics
  What Is Ethics?
Place an Ethics Ad
2008 Chapter Activities
2008 Chapter Winner

Ethics in Insurance Marketing:
Moving from Product Pusher to Trusted Advisor



This ethics activity, submitted by James R. Jones, CPCU, AIS, ARM, AIC, and Michael Williams, Ph.D., provides an overview of how ethical implications relate to the way in which insurance products are marketed and sold. Take the Ethical Marketing of Insurance Quiz; this is a great meeting and discussion exercise.

Please download the following program document:


Please note: These materials are available for use by CPCU Society members only. All nonmember use is strictly prohibited without the written approval from the CPCU Society. Please contact Karen Talbot for further information.