CPCU Society Center for Leadership Course
Strategic Brand Thinking—For CPCU Leadership

8 – 11:30 a.m.
9 a.m. – Noon
1 – 4 p.m.

Are you thinking about the big ideas of “brand” and “strategy,” and how they apply to your organization? If so, then this half-day course will help you “think” more clearly about the merger of these powerful subjects, to actively participate and influence the thinking of others.

Instructor:
Kent Jackson, Ph.D., CPCU, is the director of Research, Training, and Strategic Planning for Lance Jackson & Associates, Inc., a full-service branding firm in Denver, Colorado. He is an adjunct graduate professor with Regis University. Prior to joining Lance Jackson & Associates, he was an internal consultant in agency management, new products introduction, and regional planner for State Farm Insurance. Jackson earned his bachelor’s and master’s degrees from the University of Northern Colorado, and his Ph.D. from Oregon State University. He achieved the CPCU designation in 1996.