|
The CPCU Society’s current ad campaign sends a strong, clear message in five words: CPCU … Smart Choice. Good Business. Its overarching goal is to further build awareness, generate interest and illustrate relevance of The CPCU Experience for insurance professionals and companies in today’s property-casualty marketplace.
The ads showcase testimonials of CPCUs, who deliver their own personal message about how earning the CPCU designation and joining the CPCU Society remains the smart choice — how it has exceeded their needs, expanded their reach and leveraged the power of knowledge and leadership for success. And they share why it’s good business — The CPCU Experience ensures individual and organizational success and growth.
|
Click on the ad to view
at a larger size.
|
|
The ads state the strategic impact of the investment in CPCU — the bottom-line benefits for both the employer and the individual, such as authenticating expertise, enhancing credibility, establishing ethical accountability and more.
The first ad features Dawn I. Upperman, CPCU, senior vice president of Guy Carpenter & Company LLC, whose testimonial draws the blueprint for subsequent ads: “When I made the decision to obtain my CPCU designation, I never imagined how much this choice would enrich my life — both professionally and personally. … The journey continues to be remarkable.”
The second ad features Rudy Valdes-Diaz, CPCU, regional marketing director of AmTrust North America, who shares his CPCU experience: “My CPCU experience has been extraordinary. It has opened doors, provided a unique competitive edge and accelerated my professional goals and achievements.”
The campaign will be ongoing, with ads placed in key industry publications and The Chronicle of Higher Education. Sharing these ads with your colleagues, company managers and HR directors will help us reinforce the value of The CPCU Experience, which includes membership in the CPCU Society. Also, please encourage them to log on to www.CPCUexperience.org, a new Society Web site that provides additional CPCU testimonials, program details and information about the CPCU Society.
|
