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Invest in Your Organization’s Success

CPCU Society Goal

The CPCU Society’s goal is to help your employees stay informed and up to date on the latest developments in the industry through: 1) high-quality, affordable continuous learning that can be customized to your organization’s needs, 2) access to the best minds in the industry, and 3) leadership skill development.

Investment Options

Your most important assets are your employees. Invest in them today to ensure your company’s continued success! Investment options range from setting a corporate policy to pay for your CPCUs’ annual CPCU Society dues to sponsoring a CPCU Society event at the Annual Meeting and Seminars. Pick a support option that works for your organization, or compare your current policies with industry support benchmarks. To explore your options further, use some of the resources described under partnering with the CPCU Society.

Returns on Investment


Tap into a community of winners. Improve employee retention. Prepare for the future with professionals who are confident of their ability to manage change and capitalize on tomorrow’s challenges. Create leaders who will help align your firm with the highest professional standards. Communicate your commitment to excellence and ethical behavior. Enhance your organization’s visibility in your community. These are just a few of the potential returns from investing in the CPCU Society!

Designation and Potential Returns

The potential returns on your organization’s investment in the CPCU designation and the CPCU Society can start immediately and continue over the long term. These returns are not subject to the vagaries of the market, which can fluctuate depending on recent economic news, political events or the bursting of investment “bubbles.” In fact, some employers have found the CPCU designation and their affiliation with the CPCU Society to be of even greater value during challenging times for the insurance industry. For individuals, the returns are well-documented. CPCUs report enhanced earnings, promotions, and greater confidence as a result of their designation. Check out more findings from a 2008 survey conducted by The Institutes among recent CPCU designees. Also, view the “CPCU Experience” video and listen to the testimonials of successful insurance professionals about the impact CPCU has had on their careers.

A Knowledge Business

Insurance is a knowledge business. The body of knowledge is substantial, and the concepts abstract and challenging. Competent professionals who can adequately assess risk and perform autonomously are essential to success. No organization and no professional can afford to fall behind on the latest developments in this tough and dynamic industry! The CPCU Society is working to ensure your success with high-quality, affordable and accessible continuing education programs that examine the latest technical insurance and management issues and help develop the skill sets needed for the industry’s future.

Gain Access to a Network of CPCU Experts

The CPCU community includes experts in all facets of the property-casualty insurance industry around the world. CPCU Society members offer employers immediate access to that network – powerful resources who can be drawn on when needed.

How to Maximize Your Returns

Maximizing Returns

Optimize your return from the money, time and effort your organization and your employees invest in the CPCU designation by taking advantage of the following programs developed by the CPCU Society and The Institutes.

CPCU Society Champions

CPCU Society Champions are resource people in your organization you can call on to help promote professionalism, especially the CPCU designation. They are also your valuable source of information about the CPCU Society. Champions have volunteered to act as channels of communication to and from the CPCU Society. They help employees achieve success in the CPCU program and take advantage of the continuing educational benefits the Society offers.

CPCU Society Candidate Membership

CPCU students who have passed two or more CPCU exams are eligible to become candidate members of the CPCU Society. Candidate members have access to virtually all full-member benefits for 50 percent of the regular member dues. Statistics show that candidate members are more likely to complete the CPCU program and earn the designation. Candidate membership is an important way for students to tap into the resources of the CPCU Society and increase their commitment to completing their designation program in a timely manner.

“Each One Reach One” Campaign

Reaching out to potential new students is part of the core mission of each CPCU. The Society challenges its members to identify at least one person to begin the CPCU program and work with that person to give him or her a good, strong start! Encourage your employees to participate in the “Each One Reach One” campaign. Your CPCUs are uniquely positioned to influence others and to promote professionalism through the attainment of the CPCU designation.

The Institutes' Career Planning Resources

The Institutes devotes resources to helping industry professionals incorporate professional development into their career paths. In addition to consulting a staff of educational advisers, employers and individuals can consult “The CPCU Experience” and “Planning for Success” brochures. Professional development path materials are available for each major property-casualty insurance discipline.

Mentoring Programs

The CPCU Society and The Institutes work jointly on programs to encourage students to continue their CPCU studies and earn the designation. Counseling is available from The Institutes at the time the student begins the program to ensure he or she selects the best curriculum path. Outreach communications are sent when students begin the CPCU program and at milestone progress points. Special outreach is made to those who appear to have stalled in their progress or who have failed an exam. Students can request individual CPCU mentors within their areas of technical expertise, by employer, or by local area. Encourage employees to be CPCU mentors, and encourage your management team to recognize their CPCU students along the way to keep them moving toward the goal!

Scholarship Programs

Through the CPCU-Loman Education Foundation, a separate not-for-profit entity, funding is available for scholarships and other educational endeavors. CPCU Society chapters work closely with the Foundation to access matching funds for their local scholarship programs. Through The Institutes’ President’s CPCU Scholarship Program, 100 scholarships are awarded annually for students nominated by their company CEO or college president. This prestigious scholarship covers all CPCU study materials and exam fees necessary to complete the CPCU program.

Promoting Insurance Careers

Win the war for new talent! The CPCU Society and The Institutes are committed to promoting careers in the property-casualty insurance industry. To help develop the workforce of tomorrow, the Society and its chapters engage in various outreach programs with local high schools, community colleges and universities. These include distribution of materials describing careers in property-casualty insurance, career fairs, speech material for speakers’ bureaus, and scholarship programs. They also include support of high school outreach programs such as Project InVEST and Junior Achievement and furthering the development of insurance and risk management curricula in institutions of higher learning. Encourage your employees to partner with CPCUs to support these outreach programs. Help ensure that talent continues to be developed to fill critically important jobs in our industry and in your organization. The payoff can be significant.