Migration and Generation Shifts in Behaviors and Preferences

Presenters: Marisol Schulte, CPCU, AIC 

Aug. 25, at 2 p.m. ET

Generational groups tend to share common experiences, values and attitudes that shape their behaviors over the course of their lives. But when it comes to insurance, how well do we understand these generations? The number of active credit millennials has nearly doubled over the past decade.  During this time they have accumulated assets that require insurance. More recently they have begun to exhibit migration patterns not seen in previous generations. Understanding what Millennials— and incoming Gen Z consumers—value in their lives and expect from their insurance providers is key to best support how and where they choose to live. This session will help you develop tailored engagement strategies to earn and keep their business.

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Marisol Schulte, CPCU, AIC

Sr. Consultant, Personal Lines Strategic Planning – Insurance 

TransUnion
 

Marisol Schulte supports in developing and executing TransUnion’s product strategy for the personal lines property and casualty markets. She has over 15 years of property and casualty insurance experience, beginning in claims, with additional positions in R&D and Product Management for State Farm, CSAA and Farmers.  Schulte attained her CPCU in 2017 and graduated cum laude from California State Polytechnic University, Pomona with a bachelor’s and master’s degree in Mathematics.